The dismal showing by the BBC’s nominations for the annual sports personality does throw up the rather unpleasant truth that there is a dearth of visible female talent within sport in the UK. That is not to say there is no talent – that is far from the truth – but the fact is, that whatever their sporting walk of life, women tend to take second place to men.
In competitive terms there is no need to look further than the big three – football, cricket and rugby. In each of these sports women are recording equal, if not better, results on the world stage than their male counterparts. The women’s rugby team were beaten finalists in this year’s world cup. In recent years the women’s cricket team have won the Ashes, the One Day International World Cup, and World T20. The women’s football team were quarter finalists in the last World Cup.
But the same inequality exists in other spheres of sporting life. A study by the Women’s Sport and Fitness Foundation has found that the number of women on the boards of national governing bodies of sport has remained stagnant for the last few years at 20 per cent.
This immediately throws up a number of issues. Firstly, if only a few women make it to boardroom level, at what point do they get stuck on a rung or completely fall off the career ladder? Secondly, what hope is there that the decisions made by a boardroom that only reflects the views of the male half of the population will be appropriate for the sporting demands of female participants.
And, perhaps most importantly, where are the role models for aspiring female leaders to be found? Just as young girls need to see elite participants on the television or in the newspapers, so too do the young women working in the sports industry. How many female sports graduates have the aspiration to get half-way up a ladder and then stop?
Currently, 54 per cent of graduates in sports-related degrees are female. There are many female sports centre managers, a high proportion of gym instructors are female. But then where do they go? National team coaches tend to be male – Dyl Powell, the England football coach, is a shining exception to this rule. Top umpires and referees are usually male, and there was uproar when a female referee was appointed to premiership football matches. And how many of the sporting press are female? There are some very good female journalists but the chief sports reporters and sports editors of most of the nationals are male and heavily biased towards golf, football, cricket and rugby in its male form, of course.
However, there is a light at the end of a very long tunnel. Two of the most influential UK sports organisations are female. Jennie Price is chief executive of Sport England and Liz Nicholl has recently become top dog at UK Sport. Other female heavyweights include the Baronesses: Tanni Grey-Thompson and Sue Campbell – but these high achieving women are the exception not the norm.
Shining examples in sports management

But a male dominated boardroom makes no sense. A recent government study into the lack of women at the top of big businesses said: ‘the business case for increasing the number of women on corporate boards is clear. Companies with a strong female representation at board and top management level perform better than those without’.
And the pro-business lobby group the CBI, believe that having a gender diverse board improves business performance in the areas of “Innovation and creativity”, “Knowing your customer” and “Business reputation”.
Situations like the BBC Sports Personality Awards offer a momentary spotlight on these inequalities, and the promised review is a small step forward but there is a much longer game to be played here.
There are many changes that need to happen. The media can play a huge part by supporting women’s sports to a much greater extent. The female sporting elite can take a leading role in pushing a positive message through the media and the sports industry, which is a huge employer in the UK, can take an enlightened view on its senior management strategy – by making it possible for a women to combine family and career, and by recognising the many strengths that females can bring to the industry at boardroom level.
Female sports stars can act as role models


